Tracy's blog

I’m Tracy Au and I have graduated from the Professional Writing program from university. I am an aspiring screenwriter, so this blog is used to promote my writing and attract people who will hire me to write for your TV show or movie. I write a lot about writing, TV, movies, jokes, and my daily life and opinions. I have another blog promoting my TV project at

Thursday, June 16, 2016

"Time to know your worth, creatives"/ Video producer

Dec. 28, 2015 "Time to know your worth, creatives": I cut out this article by Julie Tyios in 24 News on Dec. 5, 2011.  It listed these careers by The Working Group that says these are in-demand in Canada.  Here's the e-edition:

Information architect: An information Architect provides positive user experience by planning and designing the information structure for websites and web applications. This position focuses on the target audience, the technologies that are used to create the sites and the actual information on the site. An Information Architect will organize information and design strategies using data from usability testing on how users interact with a company’s communications systems.

Information Architects must be able to translate user behavior into media structure, craft interactive experiences, produce workflow diagrams and other production materials, as well as organize information into site maps, to name few job duties. They also must be able to coordinate with Web Producers and creative and production departments to implement their strategies. An understanding of web production software, such as Visio, Dreamweaver, Office and Photoshop is required.

A degree in information technology, MIS or Engineering is generally preferred for the Information Architect position. A strong portfolio is also considered beneficial.

My opinion: It seems like graphic design.  I would have to get a degree in this and I'm not that passionate about it.

Interactive Marketing Director:

Job Duties: The interactive marketing director could be a new position in some firms; in others, it is a well-established role. Typical responsibilities include planning, developing, managing and executing initiatives to grow market share through finding new customers and increasing loyalty among existing customers. Identifying new user channels to increase engagement is another typical job duty for the interactive marketing director. Testing, measuring and refining marketing efforts, building brand awareness and improving the user experience are additional ways interactive marketing directors help organizations meet objectives. Employing new measuring methods, such as web analytics, increasing search engine optimization (SEO), and directing social marketing efforts are also typical activities for these marketing professionals.

Education and Training Requirements

Most interactive marketing director jobs require at least a bachelor’s degree; many employers prefer to hire candidates with experience or advanced education, including master’s degrees.

My opinion: It seems to be very business- like.

Mobile Designer/ developer:

In the role, you’ll work closely with the Mobile Product team to design the next generation of mobile websites and apps across multiple platforms: iPhone, Android, Windows Phone 7, and Mobile Web.

Here’s what you’ll do:
• Develop intuitive, usable, and engaging interactions and visual designs
• Initiate and respond to ideas for innovation/improvements based on research, analysis, and competitive reviews
• Provide strategic thinking and leadership
• Conceive, manage, and lead project design from start to finish

Basic Qualifications:

• Experience in agile methodology and working closely with the immediate scrum team on a day-to-day basis
• Experience with Native app design for both iPhone and Android
• Knowledge of Javascript capabilities (i.e., what can be done on mobile with AJAX and emerging mobile JS libraries)
• Experience with HTML 5 and CSS3

My opinion: It seems to be very technology and a lot to learn.  I have thought that it would be cool and fun to create an app, but then it stops there.

Online project manager:

Accomplishes Web project objectives by establishing project scope; designing and delivering solutions; leading team members.

Updates job knowledge by tracking technology and project management advances; participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.

Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.

Web Project Manager Skills and Qualifications:

Web Savvy, Project Management, Planning, Verbal Communication, Written Communication, Process Improvement, Analyzing Information , Reporting Skills, Problem Solving, Perspective, Problem Solving

My opinion: It seems kind of hard. 

Search engine marketing specialist (SEO/SEM):

This search engine marketing specialist (SEO/SEM) job description template is optimised for posting in online job boards or careers pages and easy to customise for your company.

Job brief

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.


  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns


  • Proven SEO experience
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

User experience designer:

We are looking for a user experience designer with strong interests and capabilities in the design and development of engaging user experiences. The ideal candidate will thrive in a work environment that requires strong problem solving skills and independent self-direction, coupled with an aptitude for team collaboration and open communication. This individual excels at providing both highly analytical as well as highly creative ideas to a design engagement. The candidate will also have extensive experience in a fast-paced and innovative development environment. A thorough understanding of contemporary user-centered design methodologies is a must.

Two or more years of user experience design experience for software, Web applications which leverage emergent technologies, consumer electronics and/or mobile devices Strong conceptualization ability, strong visual communication ability, drawing skills and sketchbook technique.

My opinion: This is like graphic design too.

Video producer: Of course this is the only job out of the list that I'm interested in.  I have been trying to get my TV script The Vertex Fighter produced from 2008-2012.  I pitched a little in 2013-2015.

Producers play an integral role in the television, film and video industries. A producer will oversee each project from conception to completion and may also be involved in the marketing and distribution processes.

Producers work closely with the directors and other production staff on a shoot. Increasingly, they need to have directing skills as they may be the director and be in charge of all project operations. Producers arrange funding for each project and are responsible for keeping the production within the allocated budget.

Web analytics specialist:

The ideal candidate will play a pivotal role in the company’s Digital Strategies and Services organization. They will need to think quantitatively and analytically as well as creatively. At least 3 years of experience in business analytics, applying data-based findings to generate specific site improvements, excellent critical thinking skills and strong written and verbal communication are required. In-depth knowledge of Internet terminology, KPI creation, pathing and engagement analysis and strong testing experience are needed. The incumbent will be an individual with proven skills working with internal clients in the Marketing organization to understand their business needs and respond with appropriate recommendations. The key skill is an ability to not just measure and analyze but to provide insights for change and guidance for improvement for the firm’s digital presence, associated Marketing programs and campaigns.

Job Qualifications
• Bachelors degree in an analytical discipline with related work experience in web development and data analysis.
• More than 3 years web analytics experience including knowledge of website design, HTML, javascript and analytics terminology.
• Use of web analytics systems such as Omniture (strong plus) Google Analytics, or Web Trends.

Web designer/ developer:

A web designer/developer is responsible for the design, layout and coding of a website. They are involved with the technical and graphical aspects of a website - how the site works and how it looks. They can also be involved with the maintenance and update of an existing site.

After establishing the target audience for a website and identifying the type of content it will host, a web designer/developer will:

  • write the programming code, either from scratch or by adapting existing website software and graphics packages to meet business requirements
  • test the website and identify any technical problems
  • upload the site onto a server and register it with different search engines.

My opinion: It's like graphic design again.  I did learn how to create websites when I was at the Graphic Communications program at NAIT.

Massage therapist: I was working at my second restaurant job and I met this woman in her 50s who worked there.  She said she was a massage therapist before.  However, after working for a few years, your hands will start not working as well because you put so much pressure and weight on it.


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