Level 1
MARK1115 - Marketing Foundations
Course Overview
In order for radio and television stations to maximize their broadcast marketing potential, all station staff must have a common understanding of marketing concepts as they relate to radio and television advertising and promotional activities.
Through this introductory course students learn how radio and television marketing strategies and tactics are planned and applied.
Through this introductory course students learn how radio and television marketing strategies and tactics are planned and applied.
RATV1120 - Journalism Fundamentals
Course Overview
This course takes a general look at societal needs and trends when it comes to what makes news. Students will discuss news events and prepare current affairs case studies for the class in order to grasp bigger ongoing issues in the news.
ENGL1140 - Writing Standards
Course Overview
When a broadcast organization has multiple content providers contributing to the same media writing platform, attention must be paid to the quality of the written word and how the information is presented.
This is an introductory course on the importance of following an industry style guide for writing. Students will learn how to use a style guide and put into practice writing standards to increase accuracy and consistency in their writing.
RATV1142 - Performance FundamentalsThis is an introductory course on the importance of following an industry style guide for writing. Students will learn how to use a style guide and put into practice writing standards to increase accuracy and consistency in their writing.
Course Overview
We don’t take courses to learn to walk, although we do it every day. So why take a course in learning to speak - for broadcast? This course will answer that and offer an introduction to vocal technique, power and variance – both individually and in group presentation settings.
Crisp and clear communication is the foundation of on-air delivery and this course will allow students the opportunity to assess their vocal talents and develop both confidence and composure as a springboard to the next level in performance.
From breathing as a source of sound through proper pacing, pitch control and exercising the body as a human sounding board, students will, through practice and evaluation, acquire tips and techniques to maximize their own unique presentation style and creativity.
Crisp and clear communication is the foundation of on-air delivery and this course will allow students the opportunity to assess their vocal talents and develop both confidence and composure as a springboard to the next level in performance.
From breathing as a source of sound through proper pacing, pitch control and exercising the body as a human sounding board, students will, through practice and evaluation, acquire tips and techniques to maximize their own unique presentation style and creativity.
RTTV1252 - Creative Production for Television
Course Overview
Commercial advertising is still the primary form of broadcast marketing. This course focuses on television copywriting and production. Students will learn to write and produce television advertising that supports a client’s or station’s advertising objectives and complies with industry standards and regulations.
RATV1147 - Media Professionalism and Communications
Course Overview
This course focuses on the legal and regulatory aspects of broadcast media. Students will discover laws relating to the coverage of news events and stories, the laws enforced under the Broadcasting Act of Canada, as well as rules set out by the CRTC, broadcasting’s governing body. In addition, students will experiment with time management and organization techniques to help them through the program into the industry.
RATV1160 - Online Media
Course Overview
Being able to interact with an audience online requires the ability to use current social media tools effectively to connect, engage and inform viewers and listeners. In this introductory course, students will learn strategies on how to encourage an audience to become an active member of an organization's online community through blogs and social media. Students will also learn to adapt and convert media to present on multiple platforms.
RATV1180 - Dramatic Production
Course Overview
Students will study examples of dramatic scene blocking, videography and audio recording and then replicate those mechanics in a classroom setting. Basic video editing skills learned in this class will complete the process.
RATV1185 - Media Production Fundamentals
Course Overview
This course will cover the basic technical aspects of digital television and audio systems and processes with respect to television broadcasting formats. The practical application of using a video camera for image creation, composition and visual storytelling of a video production will be explored.
Audio fundamentals in correct microphone use, sound capturing and file manipulation will support the video components of this course. Idea generation and the television preproduction and production process will also be examined.
Audio fundamentals in correct microphone use, sound capturing and file manipulation will support the video components of this course. Idea generation and the television preproduction and production process will also be examined.
RATV1220 - Journalism In Practice
Course Overview
Students will be introduced to the world of broadcast news in this course. This course explores the basic rules of electronic journalism, starting from what makes a good news story idea, how to develop it, how to build a contact list for that story, and then how to write that story. Students will also learn about the intangibles of journalism, including best practices, ethical guidelines and sensitivity to those in the news.
RTTV1231 - Television News
Course Overview
Successful storytelling for television or digital news requires strong field reporting techniques to gather powerful interviews, engaging sound and compelling visuals. In this course, students will learn and practise basic news gathering techniques focusing on story development, detailed television script writing and producing lineups for a news broadcast.
RTTV1233 - Post Production Graphics
Course Overview
Computer generated graphics are as sophisticated as they are important in the world of television production. Students will be introduced to graphic design for television using Adobe Photoshop. Fundamental Photoshop skills are the basis of this course that also delves into technical standards and artistic composition and implementing Photoshop images in motion graphics.
RTTV1235 - Television On-Air Performance
Course Overview
Why do we watch certain media personalities on TV and not others? Broadcast performance is an intangible but knowing how to make it look easy, smooth and confident is a different matter altogether. This is the next step in broadcast performance that is geared specifically for the fledgling on-camera host, reporter or news/sports anchor.
Students will move to the next level in performance to fine-tune their appearance, news and non-news delivery and hosting skills in a broadcast television format. Introduction to live delivery, story voicing, field stand-ups, demo reel production, sports highlight construction, combined with team dynamics and discipline in developing an info-tainment style program, will provide them with a broad team-oriented broadcast landscape, in which to challenge themselves in front of the camera.
Students will move to the next level in performance to fine-tune their appearance, news and non-news delivery and hosting skills in a broadcast television format. Introduction to live delivery, story voicing, field stand-ups, demo reel production, sports highlight construction, combined with team dynamics and discipline in developing an info-tainment style program, will provide them with a broad team-oriented broadcast landscape, in which to challenge themselves in front of the camera.
RTTV1252 - Creative Production for Television
Course Overview
Commercial advertising is still the primary form of broadcast marketing. This course focuses on television copywriting and production. Students will learn to write and produce television advertising that supports a client’s or station’s advertising objectives and complies with industry standards and regulations.
RTTV1260 - Studio Production
Course Overview
This hands-on course will introduce the student to the various aspects of a studio based television production. These will include but not be limited to: television systems and formats, studio camera theory and operation, video and audio control room operation protocols and workflows.
Video recording and playback formats and the operation of broadcast grade video equipment in a studio environment will also be detailed. The student will participate in several in-studio productions either as a broadcast equipment operator or as on-air talent.
Video recording and playback formats and the operation of broadcast grade video equipment in a studio environment will also be detailed. The student will participate in several in-studio productions either as a broadcast equipment operator or as on-air talent.
RTTV1266 - Videography
Course Overview
This course will introduce the student to the operation and care of a professional portable television camera. Students will produce several video projects that will incorporate visually appealing composition and storytelling techniques.
These projects include: 30 second TV commercials, news style TV stories and on-air segments of a weekly news magazine show. The course will include components on lighting and audio gathering techniques in the field, including microphone selection and usage. All student produced projects will be created using industry methods and practices.
These projects include: 30 second TV commercials, news style TV stories and on-air segments of a weekly news magazine show. The course will include components on lighting and audio gathering techniques in the field, including microphone selection and usage. All student produced projects will be created using industry methods and practices.
RTTV1276 - Post Production: Editing
Course Overview
Non-linear editing is the de facto technology for all video post-production. This course introduces students to the complicated but essential software. Basic editing aesthetics, software tutorials and content creation based assignments comprise some of the fundamentals students will learn in this course.
What to Expect
Radio &Television - Television students learn to gather and produce television news based on current industry standards, best practices and ethics. The program includes extensive coverage of NAIT news and sports, promotion of programs and services, as well as coverage of major community, regional, national and international affairs.
Students rotate through production positions, including camera operator, director, editor and news or sports anchor. Those interested in creative television production hone their skills through writing and producing commercials and public service announcements. Watch the NAIT television students on CTV Two on Saturday evenings at 6:00 p.m., on the NAIT NewsWatch website or on the NR92, the campus radio station.
My opinion: I have applied to this before because I wanted to be a TV writer and producer.
TV program:
Fall 2004 intake- rejected
Fall 2005 intake- rejected
Fall 2006 intake- rejected (and I had my sister's help)
Radio program:
Fall 2005 intake- rejected (and I had my sister's help)
Fall 2006 intake- rejected (and I had my sister's help)
Now that I'm really looking into the courses, it seems it's all about the technical side of TV production and more about TV news- non-fiction. I want to produce a written drama.
However, maybe I should still be a student for a day to see if it really is all about tech.
Students rotate through production positions, including camera operator, director, editor and news or sports anchor. Those interested in creative television production hone their skills through writing and producing commercials and public service announcements. Watch the NAIT television students on CTV Two on Saturday evenings at 6:00 p.m., on the NAIT NewsWatch website or on the NR92, the campus radio station.
Facilities
Classrooms are equipped to accommodate lectures and group discussions. Labs contain equipment commonly found in the television industry.Is This Program For You?
The television industry requires employees to work effectively in team environments and have above-average communication skills. The Radio & Television - Television program places a great deal of emphasis on developing and enhancing those skills. For example, students will be expected to plan and make decisions with classmates, support decisions made by the team and respect the ideas and opinions of others.Student Experience
Students will develop skills in- on-air performance
- interviewing techniques
- copywriting
- news/sports writing and reporting
- commercial production
- camera operation
- editing
My opinion: I have applied to this before because I wanted to be a TV writer and producer.
TV program:
Fall 2004 intake- rejected
Fall 2005 intake- rejected
Fall 2006 intake- rejected (and I had my sister's help)
Radio program:
Fall 2005 intake- rejected (and I had my sister's help)
Fall 2006 intake- rejected (and I had my sister's help)
Now that I'm really looking into the courses, it seems it's all about the technical side of TV production and more about TV news- non-fiction. I want to produce a written drama.
However, maybe I should still be a student for a day to see if it really is all about tech.
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