When you know what failure feels like, you lose your fear of it.
J.P. and Hugo were just 19, but they started sailing at age 9 and are experts at their craft.
Aug. 11, 2017 "How to create brand advocates within an organization": Today I found this article by David Labistour in the Globe and Mail:
It’s no longer enough to just sell something; you need to create an emotional connection to build brand loyalty. Consumers are actively looking for more.
That sense of purpose not only situates us as ardent and enthusiastic experts in the activities we promote, but it fosters a propensity in staff to share that sentiment, making them inherent brand advocates. We engage staff on various levels to amplify that enthusiasm, even prior to their hiring.
The latter is a publicfacing place of pride for MEC staff to share their adventures and currently has more than 22,800 open-profile contributions.