The benefit was massive growth and brand awareness; the potential loss would be missing out on this huge opportunity. But our plan wouldn’t work without the right person. We needed someone whose style matched our company’s quirky personality, so we found the Wizard of Ads (a.k.a. Roy H. Williams). His work isn’t loved by everyone. You know those over-the-top Spence Diamonds commercials? We hired that guy.
If you’re testing an unproven plan, start small, experiment and validate your idea. A more clearly-planned start will lead to wider acceptance in the long run.
Our hands-on approach to communication allows us to consistently monitor success and support our franchise partners when they have questions or doubts.
3 days ago