Tracy's blog

I’m Tracy Au and I have graduated from the Professional Writing program from university. I am an aspiring screenwriter, so this blog is used to promote my writing and attract people who will hire me to write for your TV show or movie. I write a lot about writing, TV, movies, jokes, and my daily life and opinions. I have another blog promoting my TV project at www.thevertexfighter.blogspot.com.

Friday, May 6, 2016

Search Engine Optimization (SEO) Specialist/ Internet marketer

Oct. 22, 2015 Search Engine Optimization (SEO) Specialist:

A Search Engine Optimization (SEO) Specialist’s main role is to analyze, review and implement changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines. An SEO Specialist will develop original content to include keyword or phrases that will increase traffic to a site. They may also test and implement testing various search engine marketing techniques, web site layouts and advertising for search engine optimization.

An SEO Specialist will analyze websites for improvements, have an in-depth knowledge of keyword research, understand SEO copywriting and serve a liaison between various departments, clients and contractors.

A degree and a minimum of one to three years of web experience is required for the SEO Specialist position, including knowledge of HTML, CSS, programming language and blogging.


What kind of training does a SEO specialist need?

In some cases, employers seek SEO specialists who have at least a bachelor's degree in a computer related field. While a degree is a good starting point in many cases, since SEO is a relatively new field most employers prefer applicants who have at least 1-3 years professional experience as opposed to just academic knowledge.

Many schools don't offer SEO degree programs, so if you want to become an SEO Specialist your first step should be to get online and do some research! SEO specialists must have a working knowledge of especially HTML and CSS, but also other advanced programming languages like PHP and Javascript. Some employers also prefer individuals who have experience with other computer applications, such as Microsoft Office. SEO specialists must stay up-to-date with search engine modifications, updates in algorithms and suggested guidelines in order to effectively provide assistance to clients.

What are the prospects for a career as a SEO specialist?

The job growth for computer support specialists is projected to rise by 18 percent through 2020 , about as fast as average for all jobs. As the internet only becomes more central to business and commerce, an increased dependence on search engine optimization and the creation of a variety of new websites will certainly drive the need for SEO specialists. Job opportunities should be good, especially for SEO specialists with all-around web experience in a variety of computer programming languages.

SEO Specialist Salary: How much do SEO specialists make?

As of 2015, the SEO specialist salary was between $25,062 and $60,428. The expected average yearly SEO Specialist salary varies according to years experience, as SEO specialists with 1 to 4 years experience earn between $27,772 and $51,866 and those with 5 to 9 years experience make between $33,988 and $75,467 (2). Various other factors affect salaries, including type of employer, location, education, and benefits.

A career as a SEO specialist is an ideal option for individuals who have a solid knowledge of the utilization of keywords and keyword research. Many SEO Specialists are self-taught, so take advantage of your natural inclinations if you love to be online and build websites. SEO specialists should have strong writing abilities, effective analytical thinking skills, and good interpersonal communication skills. Those interested in becoming an SEO Specialist may also like to become an Internet marketer.


Internet marketer:

How to Become an Internet Marketer

Internet marketers must spread the word about the products, services, or events of their respective employers. With today's widespread use of the Internet and the increasing amount of eCommerce companies, effective Internet marketing strategies are in high demand. Internet marketers must spread the word about the products, services, or events of their respective employers. Learn how to become an Internet marketer and find out what the average internet marketer salary is
here.

What does an Internet marketer do?

Internet marketers come up with advertisements for their organization that will be viewed in various capacities, including websites, email, and wireless media. In terms of copywriting, they also assist in the development of websites, email newsletters, and promotional headlines, doing their best to create a positive display of what their company has to offer. Using graphic elements and HTML/CSS skills, Internet marketers are also sometimes involved in creating logos, brochures and other visual designs. Internet marketers must also pay attention to current marketing trends and stay on top of the strategies of their competitors.

Much like SEO specialists, Internet marketers analyze their clients" websites and use a variety of tools and sources to create effective marketing campaigns. They often manage various projects at one time and employ a variety of different marketing techniques, such as paid search marketing, email marketing, banner ads, blog implementation, organic optimization, and link building. Internet marketers must know which websites to place banner advertisements on and use various SEO and SEM techniques to make sure their implementation is effective. Some Internet marketers are also involved in managing everyday client relationships, both through casual correspondence and formal presentations. Others create and deliver training courses to a variety of client groups. As you are beginning to understand, Internet marketers are flexible and can work in a variety of industries and capacities.

What kind of training does an Internet marketer need?


To become an internet marketer, you must have a solid understanding of current computer technology, not to mention basic promotional skills. Most importantly, you must understand how the two aspects can be joined together to increase customer trust and generate income. Most employers seek candidates who have at least a bachelor's degree in marketing, communications, or advertising with experience in web design, media marketing, multimedia, and SEO.

Also, a lot of employers seek applicants with at least two years of Internet marketing experience. Since Internet marketing is a relatively new field, however, those determined individuals with an exceptional skill set and an entrepreneurial spirit may become successful internet marketers even without a degree. Many Internet marketers have previous experience working in many different types of marketing or advertising before pursuing technological positions.



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