"Aunt Jemima to rebrand as Pearl Milling Company starting in June"/ "Rice brand Uncle Ben's changing name and logo because of racist connotations"

I'm posting this in honor of February which is Black History month. Here are 2 articles about Black people as the face of a brand:

Feb. 10, 2021  "Aunt Jemima to rebrand as Pearl Milling Company starting in June": This was on CBC:

Quaker Oats said Tuesday that its Aunt Jemima brand pancake mix and syrup will be renamed Pearl Milling Company. Aunt Jemima products will continue to be sold until June, when the packaging will officially change over.

Quaker Oats, a division of PepsiCo Inc., had announced last June that it would retire the Aunt Jemima brand, saying the character's origins are "based on a racial stereotype." The smiling Aunt Jemima logo was inspired by the 19th century "mammy" minstrel character, a Black woman content to serve her white masters. A former slave, Nancy Green, became the first face of the pancake products in 1890.

Quaker Oats bought the Aunt Jemima brand in 1925 and had updated the logo over the years in an effort to remove the negative stereotypes. But in the cultural reckoning that followed last summer's Black Lives Matter protests, Quaker decided to change the name altogether. Other brands, like Uncle Ben's rice, followed.

Quaker said Pearl Milling Company was founded in 1888 in St. Joseph, Missouri, and was the originator of self-rising pancake mix. While the brand will be new to store shelves, the boxes and bottles of syrup will still have the familiar red packaging of Aunt Jemima.

Quaker said it sought input from customers, employees and external cultural experts as it developed the new brand name.

Quaker said it is also donating $1 million to groups that empower Black women and girls as part of the Pearl Milling Company rollout.

Aunt Jemima to rebrand as Pearl Milling Company starting in June | CBC News

Sept. 23, 2020 "Rice brand Uncle Ben's changing name and logo because of racist connotations": This on CBC:

The Uncle Ben's rice brand is getting a new name: Ben's Original.

Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized as a racial stereotype. Packaging with the new name will hit stores next year.

"We listened to our associates and our customers and the time is right to make meaningful changes across society," said Fiona Dawson, global president for Mars Food, multisales and global customers. "When you are making these changes, you are not going to please everyone. But it's about doing the right thing, not the easy thing."

Several companies have retired racial imagery from their branding in recent months, a ripple effect from the Black Lives Matters protests over the police killings of George Floyd and other African Americans.

Quaker Oats announced in June that it would drop Aunt Jemima from syrup and pancake packages, responding to criticism that the character's origins were based on the stereotype of the "mammy," a black woman content to serve her white masters.

Quaker said packages without the Aunt Jemima image will start to appear in stores by the end of the year, although the company has not revealed the new logo.

Corporate pressure

The owner of Eskimo Pie has also said it will change its name and marketing of the nearly century-old chocolate-covered ice cream bar. Beyond food brands, the Washington NFL franchise dropped the "Redskins" name and logo amid pressure from sponsors including FedEx, Nike, Pepsi and Bank of America.

Geechie Boy Mill, a family-owned operation in South Carolina that makes locally grown and milled white grits, is also planning a name change. Geechie is a dialect spoken mainly by the descendants of African American slaves who settled on the Ogeechee River in Georgia, according to Merriam-Webster.com.

"We are in the process of changing our name and have developed a whole new brand. We look forward to sharing it with the public," said Greg Johnsman, owner of Geechie Boy Mill.

Mars had announced in the summer that the Uncle Ben's brand would "evolve."

Since the 1940s, the rice boxes have featured a white-haired Black man, sometimes with a bow tie, an image critics say evokes servitude.

Mars has said the face was originally modelled after a Chicago maitre d' named Frank Brown. In a short-lived 2007 marketing campaign, the company elevated Uncle Ben to chairman of a rice company.

Dawson said months of conversations with employees, customer studies and other stakeholders led the company to settle on "Ben's Original." She said the company is still deciding on an image to accompany the new name.

Mars also announced several other initiatives, including a $2-million US investment in culinary scholarships for aspiring Black chefs in partnership with the National Urban League. It also is planning a $2.5-million investment in nutritional and education programs for students in Greenville, Miss., the majority African-American city where the rice brand has been produced for more than 40 years.

Mars said it has set a goal of increasing the ranks of racial minorities in U.S. management positions from 20 per cent to 40 per cent. The company did not give a timeframe for reaching that number.

Rice brand Uncle Ben's changing name and logo because of racist connotations | CBC News