Friday, July 26, 2024

"Canadian entrepreneur launching T. Kettle tea chain from the ashes of 45 shuttered Davids Tea locations"/ "After quietly closing stores, Rooms + Spaces merchandise creeping into Toys 'R' Us"

 

Aug. 19, 2021: Today I found this article.


Oct. 28, 2020 "Canadian entrepreneur launching T. Kettle tea chain from the ashes of 45 shuttered Davids Tea locations": This article is by Pete Evans on CBC News:

A Canadian entrepreneur with a track record of retail turnarounds is launching a chain of tea shops across the U.S. and Canada, out of recently closed DavidsTea locations.

Doug Putman, the owner of Sunrise Records, is set to open 45 locations across nine Canadian provinces and six U.S. states this weekend.

Named T. Kettle, the chain will have about 250 employees when they open, which is expected to happen this Sunday, Nov. 1. And the chain hopes to expand beyond that.

Waylaid by the COVID-19 pandemic that walloped foot traffic to malls and stores, 

DavidsTea went into insolvency proceedings this summer and shortly after announced plans to close about 200 locations and focus more on selling tea online. 

The Montreal-based tea shop says it will still have 18 locations when all is said and done, but that's a drastically reduced retail footprint.

The tea shop is just one of many retailers to have been hit hard by the pandemic including

clothier Reitmans

fashion chain Le Château

outdoor gear sellers MEC a

nd Sail

fashion chain Mendocino, the company that owns Ricki's Cleo and Bootlegger, and shoe retailer Aldo.

Retail sales overall only recently got back to the level they were at before the pandemic, and even then unevenly so, as there are wildly different situations in different areas and sectors.

But while the carnage is continuing in some sectors of retail, Putman sees an opportunity.

"When we found that they were filing for bankruptcy we were thinking about it, and then when they said they were closing all their stores, I started reaching out to landlords," Putman told CBC News in an interview. "Sure enough everyone was pretty interested."

T. Kettle  launching soon in 45 former DavidsTea locations


Putman has a track record of turning around retail chains in sectors others think are doomed. 

In 2014, he purchased music store chain Sunrise Records. 

In 2017, he bought up the leases of 70 HMV locations across Canada when that chain went bust and converted them to Sunrise locations.

In 2019, he bought the HMV chain in its home market of Great Britain, and while several locations were closed, nearly 100 are still in operation. 

Then late last year he spent $10 million US to buy For Your Entertainment, a music, film and pop culture outlet that operates across the U.S.

Now he seems to be trying the same thing in the hot drink market.

"Everyone asked why would I buy a record chain as well, [but] we've always done well with the contrarian view so we're sticking with that," he said. 

"It's definitely a tough time but there's always opportunity in the tough times if you can see it."

Putman says the chain will specialize in certified vegan, kosher and organic blends, and has an ethically sourced and sustainable supply chain.

Food industry consultant Robert Carter with StratonHunter says the plan is a "bold move" considering how niche the tea industry is. 

Canada is predominantly a coffee-drinking culture, with more than three billion cups consumed per year. 

Tea, meanwhile, is only about 500 million cups a year.

"It's going to be a challenge for sure," he said, adding that sales in the food category overall are only at about two-thirds of what they were before. 

Carter says he assumes the rent on those locations must be extraordinarily advantageous. "His deals must be off-the-chart sweetheart deals," he said.

Retail consultant Farla Efros, president of HRC Advisory, says while restaurants and retail are still hurting, sales of hot drinks such as coffee and tea are faring comparatively better because they are seen as badly needed escape from consumers wary of being locked up at home.

"People want to support local," she said in an interview. "So people are still going out to coffee shops and get some air and clear their heads."

Although she had no inside knowledge of the financial terms of the deal between Putman and his landlords, she suspects the endeavour is probably fairly low risk for him.

"He's probably getting the real estate for dirt cheap, landlords are desperate at this point," she said, adding that she would not be surprised if the rent on the locations is something like a percentage of sales.

And taking over former tea shops is smart because the infrastructure is likely already in place. "He just needs to paint the sign and turn the lights on," she said. 

"He's such an idea generator, and if anyone can do it he can do it," Efros said. 

Canadian entrepreneur launching T. Kettle tea chain from the ashes of 45 shuttered DavidsTea locations | CBC News


  • 9 months ago
Stores based on a model of selling tea's fail because people realise the uselessness of paying high prices for someone else to throw a tea bag into their cup of hot water.

     
    • 9 months ago
    Reply to @Jeremy Kemp: You obviously are not a tea drinker.
       
      • 9 months ago
      Reply to @Gary McGarry: what these people sell is not even tea.
      Tea is an actually leaf....what these guys sell are flowers soaked in hot water... Not tea.


      Jun. 28, 2024 "After quietly closing stores, Rooms + Spaces merchandise creeping into Toys 'R' Us": Today I found this article by Tara Deschamps on BNN Bloomberg:

      Only a few steps into a Toys “R” Us store just north of Toronto, it’s obvious something is up at the childhood mecca.

      Stacks of beer and whisky glasses sit alongside Beatles records and band T-shirts in the entrance way of the Vaughan Mills mall location one June weekend. Roam the rest of the store and among the rows of toys, there are now aisles dedicated to pillows and beauty products and an entire department for kitchen and home decor.

      Most of the items bear fluorescent signs advertising 40 per cent off products labelled as being from Rooms + Spaces, the home goods retailer Toys “R” Us Canada's owner Putman Investments opened in the throes of the COVID-19 pandemic.

      What happened to the chain, which appears to have shrunk from 24 stores to two in roughly a year, is a mystery.

      Rooms + Spaces declined to comment for this story.

      Retail experts, however, say Rooms + Spaces' retrenchment from standalone locations to its appearance at Toys "R" Us is the likely product of 

      shifting consumer habits amid high inflation, 

      sluggish home sales 

      and competition from several old and new retailers in the same segment of the market. 

      "The retail landscape in general is struggling. 

      Consumers either have less money 

      or they're just spending less so that's an issue," 

      said Joanne McNeish, an associate professor at Toronto Metropolitan University specializing in marketing.

      "The second part is the household furniture landscape. 

      So many people bought things in COVID because they were in their homes and ... they're not purchasing things now for their homes. 

      People are spending money on travel; they're spending money on experiences."

      And when they are shopping for housewares, there are no shortage of places to look. Stalwarts like 

      Ikea, 

      Hudson's Bay, 

      Walmart 

      and Canadian Tire 

      feature in most Canadian markets alongside new entrants like Fox Home. 

      Dollarama 

      and Loblaw 

      also keep expanding their merchandise ranges.

      "It's a category that's really struggled to become a destination of all things," said Grant Packard, associate professor of marketing at York University.

      "There's a spatula here, there's a floor lamp there and it's just kind of odds and sods (across many stores)."

      Ont.-based Putman Investments is a relatively new player in the world of housewares but no stranger to retail.

      Owner Doug Putman, whose steelworker father Bob started Everest Toys in the 1990s, purchased 

      Sunrise Records in 2014, 

      HMV in 2019 

      and Toys "R" Us Canada in 2021. 

      He bought 45 DavidsTea locations 

      when the company filed for bankruptcy protection in 2020 and turned them into a chain of tea shops called T. Kettle, which now lists just two locations on its website.

      His journey in housewares began in May last year, when he revealed a plan to snap up 21 properties left vacant through Bed Bath & Beyond and BuyBuy Baby's recent bankruptcy and turn them into a new concept, Rooms + Spaces.

      An August press release announcing grand openings for many of the Rooms + Spaces locations bumped the chain's expected store count to 24.

      Many of those stores appear to have opened, but in the months since, Rooms + Spaces has only retracted. 

      Customers report frequent emails offering significant markdowns and social media is rife with chatter about stores that disappeared within months.

      Vancouver media reported the company had to vacate its West Broadway location in December, when legal notices posted on its door noted it had defaulted on its lease.

      Sometime after, Rooms + Spaces merchandise started cropping up at Toys "R" Us Canada, 

      where Putman has also recently added departments selling books, music, DVDs and other merchandise from HMV.

      Some feel the emergence of Rooms + Spaces products in Toys "R" Us is both an admission of 

      just how bleak the current retail landscape 

      and a brilliant idea.

      "Whenever you put two stores together, it increases store traffic for both," McNeish said.

      Those with kids are likely drawn into Toys "R" Us to purchase dolls, Lego and games but then discover the store also has all the housewares they need with young ones around. 

      The same aha moment likely happens every time a grandparent, aunt or uncle visits in search of a gift.

      "It creates now something else they might go there for," McNeish said, guessing that Putman's goal might be to create a retailer that's more akin to a department store.

      Rooms + Spaces is not the only one applying that logic. Over its history, Indigo Books & Music Inc. has expanded heavily into the toy category and added housewares, Packard pointed out, who once worked for the retailer.

      He thinks Rooms + Spaces' efforts "may work even better than Indigo because the lifestyle of the young family is a broader demographic than the lifestyle of the culture lover or the book lover."

      But taking advantage of those synergies and salvaging the business will take a lot of work because Packard so far feels home furnishings have wound up to be "a little bit beyond" Putman's core of toys and pop culture merchandise. 

      Even if Rooms + Spaces doesn't last, Packard said Putman's retail prowess might not be thrown into question as much as some might expect.

      "In retail businesses, the failure rate is incredibly high," he said.

      "If he bought 10 businesses and seven of them failed, he's successful."

      This report by The Canadian Press was first published June 28, 2024.

      https://www.bnnbloomberg.ca/after-quietly-closing-stores-rooms-spaces-merchandise-creeping-into-toys-r-us-1.2090725


      My opinion: I have never heard of Fox Homes before.  They're only in Ontario.

      https://foxhome.ca/pages/our-stores

      I checked out Room + Spaces in West Edmonton Mall.  This was average.



      These are the other 2 blog posts:

      "Iconic retailer Reitmans looks to the next generation after emerging from bankruptcy protection"/ "Bed Bath & Beyond Canada's store closures are one of the largest recent retail failures: Analyst"




      "Nordstrom followed a familiar path to failure: too big, too fast — and not Canadian enough"/ "Canadian retailer Simons is expanding. Can it succeed where its peers couldn't?"




      My week:


      Thurs. Jul. 25, 2024 "Loblaw CEO says 'one customer lost is one too many' after boycott question on earnings call": Today I found this article by Jenna Benchetrit on CBC:

      During the company's second quarter earnings call on Thursday morning, Loblaw executives fielded questions from analysts about the grocery giant's soft food retail sales — and whether a boycott organized online had impacted the company's profits at all.

      Some Canadians have been boycotting Loblaw since May, after the moderators of an online Reddit group called r/loblawsisoutofcontrol began encouraging its then-45,000 members to stop shopping at the store and its subsidiary brands.

      During the company call, neither CEO Per Bank nor chief financial officer Richard Dufresne used the word boycott. But they didn't deny that it was a factor in food retail sales that "came in a little soft" compared to the same time last year.

      'A bit of an impact' in certain stores in specific markets

      Asking directly about an unexpected weakness in food retail numbers, one RBC analyst noted that while inflation and multi-buy pricing were factors, "there was also the boycott." 

      She asked where the company was seeing gains and where it was seeing "pressure."

      Dufresne spent part of his answer to the analyst saying that several factors impacted sales, contrasting last May's hot weather — which he said helped garden and suncare sales — with the rainy and cold weather during May this year (the same categories that suffered, he said).

      He then said, "regarding what you just mentioned in the last part of your question," that the company noticed "a bit of an impact" in certain stores in specific markets. He said that things had returned to normal by the end of the quarter.


      My opinion: I went to London Drugs at West Edmonton Mall on Tues., and the brand name chips were like 2 for $9 or $9.50.

      I went to Shoppers Drug Mart at the same mall, and their No Name chips were $1.99 each.

      The chips were 200 grams for all brands.

      You have to shop around.


      "Loblaw, George Weston to pay $500M for bread price-fixing scheme in record antitrust settlement": Today I found this article on CBC:

      Loblaw Cos. Ltd. and its parent company George Weston Ltd. say they have agreed to pay $500 million to settle a class-action lawsuit regarding their involvement in a bread price-fixing scheme.

      The class-action case was brought against a group of companies that includes Loblaw and the Weston companies, Metro, Walmart Canada, Giant Tiger, and Sobeys and its owner, Empire Co. Ltd.

      The plaintiffs allege those companies participated in a 14-year industry-wide price-fixing conspiracy between 2001 and 2015, leading to an artificial increase in packaged bread prices.

      George Weston will pay $247.5 million in cash, while Loblaw will pay $252.5 million, made up of $156.5 million in cash and credit for $96 million previously paid to customers by Loblaw under the Loblaw Card program.

      Loblaw chair Galen Weston, who is also chair and chief executive of George Weston, apologized on behalf of the companies.

      "This behaviour should never have happened," said Weston. "We have the privilege of serving Canadians from coast to coast. That privilege needs to be earned each and every day. Reaching a settlement on this matter was the right thing to do in response to previous behaviour that did not meet our values and ethical standards."


      My opinion: That's good to pay this settlement.




      Sun. Jul. 21, 2024 K- Days 2024: I went there and got in free with my Edmonton Public Library card.  They only accepted the card for this day.

      I was there from 12:05 pm- 8:15 pm.

      I went into the Expo Centre and went to pet some farm animals like a goat, sheep, mule, chicken, and the rabbits were really soft. 

      Ron Pearson Magic Show: This was 12:30- 1pm at the Discovery Stage.  He had kids from the audience volunteer.

      He had different pieces of paper and then able to put together a whole newspaper.

      He made coins appear out of nowhere and it was put in the can.

      He had different color handkerchiefs and they change color.

      A rope was cut and put together, and a knot removed.

      An Asian man in the audience volunteers.  A handkerchief appears out of his wallet.

      The Asian man writes his name on the $20 bill.

      This Asian woman, whom I assume is the Asian man’s partner was on stage and holding a whole lemon. 

      Ron cuts open the lemon and the $20 bill with his name on it appears in the lemon.

      I saw that in Jay Flair’s magic show at K- Days last year.

      Ron puts flour and milk in a empty backpack.

      He then pulls out 3 donuts.

      They show the bag is empty.


      I then walked a bit outside and bought a burger for $8.  It was good and filling.

      There are some burgers that are like $14.

      Superdogs show: I went to the Expo Arena and watched this from 2-2:30 pm.  I have watched this show for the last 2 years. 

      The different kinds of dogs can do tricks like stand on the owner’s back and walk on their hind legs.

      Shopping: I was shopping for 2 hrs.  I was looking at all this:

      Art: paintings, photography

      Crystals

      Jewelry

      Bags

      Shiatsu Foldable Massage Chair- $400

      It feel really good on my bag and neck.  There is a back massage pad for $120.

      Innovation Zone: I looked a bit into this part, but that was mainly about STEM.

      The Indigenous Experience: I was shopping there.


      I went outside and it was very hot like 30 degrees.

      I checked out the Dairy Farmer’s booth and they gave this small free milkshake in a sample cup.  I ordered the caramel crunch.  It was really sweet with the vanilla ice cream.

      I see that Tim Horton’s had a food truck and there was a huge line up.


      Norwegian Cruise Line: I went to this booth.  This man in his 70s was there. 

      Tracy: I want to go on a cruise, but I don’t know where.

      He said I can enter to win a free cruise if I buy raffle tickets from Autism Edmonton which is the booth beside them.

      I picked up a brochure and a well- produced cruising guide.

      https://www.ncl.com/ca/en/?cid=PS_DIG_NA_BRP_GOO_NA_NA_NA_NA_NA_NAM&gad_source=1&gclid=CjwKCAjw4_K0BhBsEiwAfVVZ_7RAOhFWq7i52Pfungw_O79tCLhUtO44K08BCPZrhtSa80cFaszEVBoCk3gQAvD_BwE&gclsrc=aw.ds


      Autism Edmonton:

      https://www.autismedmonton.org/


      Flying Bob: This is from 6:30-7pm at the Discovery Stage. 

      He is juggling hats and 3-5 balls.

      He can shoot ping pong balls from his mouth into the air.

      He can juggle pins.

      He can ride a bike with a big wheel at the front and the little wheel in the back.

      He can ride a 7 foot unicycle and juggle pins.

       

      Perogies: I hadn’t had perogies in years.  I ordered the taco style which is like ground beef, tomatoes, lettuce, salsa, and sour cream.

      It was $16.90, and with GST would be $17.75.

      I hardly ever eat take out food. 

      Do you notice I’m always buying chips and cookies and I carry them around as a snack?  I avoid eating takeout.

      Jo Jo’s Magic Circus: This is from 7:30- 8:15 pm.  On his website his name is Jordan Sabo.  He also has kids volunteer.

      He can make balls appear out of nowhere and make then increase in size.

      He can juggle pins and balls.

      He can also juggle a small plunger, a rubber chicken, and a pin at the same time.

      https://pinwheelproductions.ca/about


      Mon. Jul. 22, 2024: I went to K-Days and was there like the whole day.  I still want to go there again.  Usually 1 day is enough for me.




      I would like some American coins: My birthday is on Aug. 11.
      I would like some American coins like:
      25 cents
      10 cents
      5 cents
      1 cent
      The banks and currency exchange companies don't accept foreign coins and exchange them, so you can give them to me.

      I am fundraising for a trip to New York.
      Thank you.

      "Nordstrom followed a familiar path to failure: too big, too fast — and not Canadian enough"/ "Canadian retailer Simons is expanding. Can it succeed where its peers couldn't?"

      Mar. 3, 2023 "Nordstrom followed a familiar path to failure: too big, too fast — and not Canadian enough": Today I found this article by Pete Evans on CBC:



      Nordstrom's decision to close all its stores in Canada and seek protection from its creditors is just the latest example of a U.S. retailer setting up shop to much fanfare, only to have it all fizzle out.

      Less than a decade after launching in Canada, the U.S. chain announced Thursday it will shutter all 13 of its department stores across the country in the coming weeks as it puts its focus on its domestic operations and jettisons a Canadian division that has never managed to eke out a profit.

      Court filings show that in 2022, Nordstrom's Canadian division sold about $515 million Cdn worth of goods. But it lost $72 million while doing so.

      The news came as a surprise for many shoppers and employees, but it wasn't a shock for Liza Amlani, principal and founder of the Retail Strategy Group, because she saw it coming.

      "When Nordstrom came into Canada, they scaled way too quickly," she told CBC News in an interview. 

      The chain launched in multiple cities, 

      and then brought its discount offering Nordstrom Rack to the marketplace too, before the parent stores had even found their footing.

      "The challenge with scaling too quickly is that it's very difficult to understand truly what that customer wants," she said. 

      "Because a customer in Alberta is very different from a customer in Toronto, who is very different from a customer in Vancouver."

      Amlani says many American retailers make the classic mistake of assuming that whatever they do in the U.S. will work just as well in Canada — and they often pay the price.

      Perhaps the most well known example of that phenomenon in action was Target, which launched in Canada to much fanfare in 2013, only to shutter all 133 locations barely two years later.

      Canadians who travel to the U.S. were very familiar with the chain, so she says when its offerings in Canada ended up being a strange mix of higher-than-expected prices and a lot of empty shelves, Canadians rejected it.

      Nordstrom fared a little better, but Amlani says in retrospect the chain should have simply opened two stores, perhaps one each in Vancouver and Toronto, while it learned about the market. "Then they would have really been able to build something," she said.

      While the chain made many mistakes along the way, retail consultant Bruce Winder says the main one was that Nordstrom simply misjudged the opportunity presented by the Canadian market.

      "They probably just overestimated how rich we are and how much we spend on luxury goods," he said in an interview. "We just don't have as many people who would desire that kind of merchandise they needed to break even."

      The pandemic has brought about major upheaval in the retail sector in general, but department stores face even more challenges than most because they are under siege from all sides, Winder says.

      Discount stores are eating away their value-oriented customer base from below, 

      while luxury brands are increasingly going direct to consumers instead of through retail channels. 

      And they're often saddled with legacy costs like rent and store maintenance for their huge storefronts, which makes it hard to pivot on the fly.

      "I think the department store is on its last legs," Winder says. "The business has been under fire through everyone from J.C. Penney to Macy's and in Canada ... Sears, Eaton's closing years ago, and the Bay is starting to wind down stores carefully too."

      "The department store is probably at the last leg of its life cycle."

      That may well be the case, but the chain isn't pulling its department store model everywhere. The news of the Canadian closures came as the U.S. parent revealed quarterly earnings this week, numbers that showed the chain took in more than $4 billion US in revenue over the busy holiday shopping period, and booked a profit of $119 million.

      Those figures topped expectations, but the company has faced pressure from activist investors seeking to reverse a two-year slide in the company's stock price, which is why Winder speculates that the chain basically gave up in Canada to focus on problems at home.

      "What companies do normally when they're under siege like this, is they start to jettison any assets they can," Winder said. "Like a ship that's sinking a little bit, they throw things overboard and ... they probably looked at Canada and said, hey, it's about three per cent of our business, we're not making money yet, let's just cut this off."

      Professor Nicole Rourke, who teaches business at St. Clair College in Windsor, Ont., says the rise in online shopping is hurting chains like Nordstrom that have an extensive brick-and-mortar presence and associated costs.

      "It's a tough time to be in the department store industry," she said in an interview. "E-commerce has really made it very difficult to stay in business and be profitable."

      The chain couldn't manage to make any more money selling online than it could in its physical stores, and as part of its wind-down in Canada, the chain has actually halted all of its online sales at Nordstrom.ca, even as the physical stores will soon be offering liquidation sales to entice shoppers.

      Nordstrom's inability to make online shopping work for them says a lot about why they went under, because Rourke says the Canadian marketplace is uniquely positioned to be ideal for those who can excel at e-commerce.

      "Because we're so geographically dispersed, we are the perfect setting to do e-commerce in," she said. "That's something that's often overlooked by a lot of American retailers."

      Ultimately, Nordstrom may be destined to be just the latest in a long line of American chains that came north with great expectations, only to fail. "They looked at their product lines, and they just said, You know what, we're not going to make it in Canada. It's just not profitable enough for us," she said. 

      "They gave it a good old college try but they just couldn't see the growth potential."

      Nordstrom followed a familiar path to failure: too big, too fast — and not Canadian enough | CBC News


      13 locations in 9 years is not my definition of too big too fast. However not Canadian enough might be closer to reality. I would not be surprised if more retailers closed up shop in the months ahead.

      • It's pretty big for a luxury chain in a country that's overall poorer than the US. We don't have *that* many people rich enough to pay full price at Nordstrom, which is what they need to cover costs. I suspect they could make a profit on one store in Toronto and one in Vancouver, where the richest folks in Canada live, but they didn't need two in Toronto and they should've held expanding to other cities until, at a minimum, the Toronto/Vancouver stores were firmly established. As the article says, introducing Nordstrom Rack rapidly was a misstep too, especially since the quality of what they sold in Canadian Rack stores was...awful. It was mostly just the same mass-produced crap you can already find in Winners; the only thing Nordstrom Rack had going for it was the brand name, but the brand name doesn't have the cachet here it does in the States.

        1. Y'all have a nice trip back down south!

          • When Canadian wages and salaries have lagged inflation by 200% since the 1980's you can hardly expect the majority of our over-taxed population to be interested in luxury goods.

            Quantitative easing was a colossal strategic and tactical error; something Alan Greenspan has admitted in front of the US Congress. So why did Trudeau and his WEF buddies adopt the policy when they knew, or should have known, that it was a sure path to hyper-inflation? That fact that they then added massive new taxes to that equation is proof positive that this government has zero regard for the idea that successful businesses bring employment, tax revenue, choice, and competition to the Canadian economic landscape.

            Unhealthy government = unhealthy economy.

        The most un-Canadian, Canadiana store is Roots.Not one thing is made in Canada.

        • Pretty much sums up the direction this country is going.

        • Down.

        My opinion: I thought the same thing of "13 locations in 9 yrs is not expanding fast."

        Target opening and closing 133 stores in 2 yrs is expanding fast.

        I never really shopped at Nordstrom because it was in South Edmonton Common, and that's really far away.  

        There are other stores and restaurants there, but I could be shopping closer to where I live.


        Jun. 7, 2024 "Canadian retailer Simons is expanding. Can it succeed where its peers couldn't?": Today I found this article by Jenna Benchetrit on CBC:


        Standing between the racks at a Simons store in Mississauga, Ont., Luke Gillet was on a mission to buy his dream wedding suit. 

        "They have a crazy colour that I want to wear," Gillet explained. "There's a pink suit here that I was really hoping to find and it matches my fiancée's dress, which has sort of a blush pink."

        Gillet is happy to support a Canadian-owned business, but that's only one part of the retailer's appeal, he said: "The selection is great. The fashions are current, the prices are really good."

        The Canadian fashion and homeware retailer is betting on happy customers like Gillet as it continues its gradual expansion. 

        With a 10-store presence in Quebec, 

        and a handful of others sprinkled between Vancouver, 

        Edmonton, 

        Calgary 

        and Halifax, 

        the brand is opening two locations in Toronto next year at Yorkdale Shopping Mall and the Eaton Centre — 

        in addition to its Mississauga 

        and Ottawa stores.

        Yet, as the company relocates to a space haunted by the ghosts of big retailers past

         — Nordstrom, Eatons and Sears are all former tenants of the Eaton Centre space 

        — it's a stark reminder that department stores have struggled to gain a foothold in the Canadian market.

        The aforementioned brands (and Target) have each met their demise in this country over the last two decades, some because of the challenges posed by transplanting a U.S. business into Canada.

        Even as 

        rising costs, 

        picky customers 

        and online competition 

        roil an unpredictable retail industry, 

        Simons says it's doing things differently. Can it beat the big retail curse?

        'The reality is we have to stay competitive'

        "I would not say that ... because other department stores have failed in those places, that necessarily means that Simons is going to fail," said Joseph Aversa, a retail management assistant professor at Toronto Metropolitan University.

        "Simons went through a lot of challenges, right? In 2022, they experienced a fair bit of difficulty," he noted. The retailer was family-run until that year, when it appointed its first outside CEO in Bernard Leblanc to steer the company out of the shadow of the COVID-19 pandemic.

        Since then, the company has been "very calculated in terms of their expansions," Aversa said. 

        "They've grown relatively organically across across the country."

        Simons has seen steady growth in the last few years coming out of the pandemic, CEO Leblanc told CBC News in an interview, seeing a three per cent bump in sales growth from 2022 to 2023.

        But the executive is well aware of the challenges that its forebears experienced in the Canadian market. The retailers that succeed in a market plagued by failure are the ones reinventing themselves by refreshing the customer experience, he said.

        "That's very much what we're about … listening to our customer, being sure that we're evolving, that we're offering what they're expecting," Leblanc said.

        While Simons stores in Toronto, Montreal, Quebec City and Vancouver will have the same inventory, the company will adjust its offerings based on buying behaviour.

        He says it also tries to cater to its shoppers, which he says range from younger teenagers to mature adults, by bridging quality fashion and reasonable prices. Whether that will resonate as the company expands is yet to be seen, he acknowledged.

        "I guess you never know, right? The reality is we have to stay competitive. 

        We need to listen to what the clients are asking for. 

        We need to continue to be obsessed in serving them and exceeding their expectations."

        'The customer is changing'

        Liza Amlani, the principal and co-founder of Retail Strategy Group, said that Simons does well

         in tailoring its products to suit customer tastes and sizes, 

        understanding their shopping habits in-store and online, 

        and having salespeople who know the product well.

        U.S. retailers like Nordstrom made a fatal mistake in assuming that Canadians shop the way that Americans do, she said.

        "We are different. We are not another state out of the U.S., we are another country. And across Canada, we're very different: The Vancouver customer is very different from the Toronto customer," noted Amlani.

        She said the chain expanded too quickly in Canada, spreading itself thin instead of investing in one or two flagship locations that could draw in commuters — unlike the U.S., where Nordstrom locations are clustered together.

        Other analysts have noted that the chain overestimated how much Canadians would spend on luxury goods.

        And, without a Canadian distribution centre, Nordstrom was pulling stock from the U.S. — costing money from freight and duties or from its Canadian stores, which meant its stores were low on certain styles or sizes, Amlani said.

        Simons' foremost competitor, Hudson's Bay, has significantly cut down its footprint, announcing the closure of its Regina location after exits from Quebec, Alberta, Manitoba and Ontario.

        Almani says Hudson's Bay has fallen behind the times and dropped the ball on customer experience.

        "The customer is changing, but the department store is not evolving with them," she said.

        For a brand like Simons, there are other risks when expanding into Canada's retail market, Amlani said.

        "We have a lot more choices as customers today. 

        We have digital shopping, we have Shein and Temu — ultra fast-fashion players," 

        she said, referring to the Chinese online retailers, whose enormous inventory and low prices have upturned the industry. 

        Customers are also shopping on Instagram and other social media sites, she said.

        But she says she expects Simons to succeed in its expansion because it "has the trifecta down — the trifecta being 

        product, 

        customers 

        and marketing. 

        And what they're doing is they are connecting all the dots," Amlani said.

        "Unless there is another department store that's going to serve the needs of gen X and gen Z, we are going to see Simons thrive and succeed."

        https://www.cbc.ca/news/business/simons-expansion-continues-1.7196907