Sunday, April 29, 2018

Justin Berry (Part 2)/ Tyra Banks modeling scam episode/ Vern Troyer

This email/ blog post may get you angry, depressed, and in a bad mood.  It may be offensive.  The parts that aren't offensive is the "Tyra Banks modeling scam episode."


Mar. 30, 2017 Justin Berry: This is another email/ blog post about him: 

http://badcb.blogspot.ca/2016/09/huckleberry-finn-as-sex-offender-justin.html


I was thinking once again about him and how he did sexual things on his webcam and made money off it.

I was thinking about my friend Angela saying: "By the time you're that age (13), don't you kind of know what's right and what's wrong by then?"

The gateway:

It's a case-by-case basis.  There are teens who try and smoke pot.  They do it once and they never do it again.  Doesn't mean you try one drug means that you will become addicted to it, and start trying harder drugs.  As for teens, just be aware that it does not become an addiction.

I was saying that with Berry.  There are probably a lot of teen boys and girls would do one small sexual thing on webcam and never do it again.

Berry was offered $50 to have his shirt off on webcam.  Then he was offered money to take off his pants.  Then he got paid to masturbate on camera.

On the fictional teen show Renegade Press: Patti shows her belly button and got a free camera.

However, on the show, later Patti was offered $100 if she was topless.  I don't think she went through with it.  There was a line.

Mar. 31, 2017: Not everybody who drinks alcohol is an alcoholic and/ or going to be one.

Different people with different boundaries: The above are examples of boundaries.  Here are some more:

Tyra Banks modeling scam episode: I remember an episode in like 2007 where she did a modeling scam episode.  She and her crew created a model open casting call.  They put the ad on the internet and a lot of women came.

There is a room where the photo shoot and there are hidden cameras.  Tyra is in another room.

Woman #1's face blurred out.  The male photographer tells her that she can put on a robe and he will photograph her.  There is woman makeup artist with a woman model who is not ready yet.

Woman #1 who is white takes off all her clothes and was being photographed.  Tyra enters.  They talk a bit.

Tyra: Why did you take off your clothes?  These could be at porn sites.
Woman #1: I am comfortable with my body.  Also there are other women here.  I feel safe. 
Tyra: That's a lot of model scams that have women, children, or animals here to make you feel safe.

Another Woman #2 who is black.  She takes off her top and has a robe on.  Her face is blurred out and she was embarrassed that it is a scam.

Latino woman #3 was the only woman out of 20 women who didn't take off her clothes.

Tyra enters.
Woman #3: Hi. 
Woman #3 gasps when she recognizes who it is: Tyra!

Tyra had her on the talks show.

Woman #3: I'm not going to do something I'm not proud of or something my family wouldn't be proud of.
The audience applauds.

My opinion: The women who take off their clothes, are they victims?  I would say 90% yes, because they are being scammed.  However, no one was forcing them to take off their clothes.

Product scams: Some are not really scams.  Have you bought a bag of chips and then you open it and it's half full?  It's not a scam because the bag was labelled with how many grams there are.  They made the bag big.

Apr. 4, 2017 Maury: When I talk to my friends and co-workers, they all say they watch it for fun and it's funny (unintentionally).  I get too angry at it so I can't watch it.

I am really extreme with this show that I can't watch it without getting angry.

I guess I'm writing about it and comparing because people are different.

Apr. 19, 2017 Motivations: Yesterday I was watching Quantico's episode "JMPALM."  It was about how to get people to do things:

Money
Ideology
Coercion
Ego

MICE and add Doubt.

Justin Berry did all those sexual things on his webcam for money.  There was no coercion. 

Renegade Press: I wrote about this fictional teen show before where this teen girl had a webcam.  She did it for her ego because she got attention through the audience.

Apr. 20, 2017 "Woman sentenced for porn involving son": Today I found this in the Edmonton Journal.  It shows that women can be sexual predators.


RED DEER, Alta. — A central Alberta woman is to be sentenced next month on child pornography charges involving her four-year-old son.

The 44-year-old woman from Red Deer cannot be named to protect the identity of the boy.


She has pleaded guilty to sexual assault, making child pornography and distributing child pornography.



An investigation was launched about a year ago after police in Idaho found explicit photos of the boy that had been mailed to a man.



Investigators believe the man was arranging to visit Red Deer at some point.



The woman was arrested last June 1 at a licensed daycare where she worked, although authorities say they not believe the facility or any other children were involved.

She is to be sentenced in Red Deer provincial court on May 25.


May 10, 2017 "Boys admit to sharing images of underage girls": Today I found this article by Aly Thomson in the National Post in the Edmonton Journal:


Girls as young as 13 felt pressured to send intimate photos of themselves and were unaware they were being shared among a group of boys, a court has been told.

The 13-year-old felt “horrible” and “guilty” after sending four or five intimate photos, according to an agreed statement of facts submitted to a provincial court in Nova Scotia.

It said two Dropbox accounts were created for the purpose of sharing intimate images of girls aged between 13 and 17 in various states of undress, including bare breasts and fully nude.



Six Bridgewater, N.S., boys have admitted distributing intimate images of at least 20 girls.

Documents submitted in Bridgewater provincial court Tuesday said one 13-year-old girl was repeatedly asked by one accused for sexual photos over several days and felt pressured to send them.



“She felt he would not let her change the subject. She said no several times. The next day at school (the boy) and his friends were clustered near her locker and gave her the impression that they were talking about her. She felt pressured,” the agreed statement of facts said.


The girl sent four or five photos, but did not give permission to distribute those photos and was told they would not be saved, the statement said.

“She felt horrible when she sent them, but felt that if she did not he would spread some rumour about her at school or confront her about it. She felt guilty and awful after it.”
At the time the charges were laid in July 2016, four of the accused were 15 years old, and two were 18. All were under 18 when the offences were committed, and their identities are protected under the Youth Criminal Justice Act. The victim’s identities are also protected.
All were students in Bridgewater.

Most photos were sent through an app called Snapchat — in which images disappear after 10 seconds — but the boys circumvented the time limit by using other phones to take a photograph of the photo.

In some cases, boys sent unsolicited intimate images of themselves to girls.
The boys will be sentenced July 31.

The case is one of the first in Canada involving legislation introduced in late 2013 after the death of Nova Scotia teen Rehtaeh Parsons, which captured national attention amid a heated public debate over cyberbullying.

My opinion: When I read this, it reminded me of an episode of Degrassi: The Next Generation.  Or at least it could be an episode.  I stopped watching that show by Sept. 2014 because I was busy with school and work.  I was going to catch up with it on YouTube, but I didn't.  I feel like I have outgrown it.  It is still a good show.

I did think about: how come the girls didn't go to the teacher to complain about sexual harassment?  There is coercion here.  Or at least pressure.


https://www.pressreader.com/canada/ottawa-citizen/20170510/281728384434627

May 23, 2017 The intention and the result:

Justin Berry:

The intention: He said he got the webcam mainly to make new friends, and more specifically girls.

The result: He did sexual things on webcam for money.

My blog:

The intention: I was to get discovered on my blog.  I was to get my script The Vertex Fighter produced.

Also it was a good place to write down my life so I can remember them.  I can then be like: "Does anyone remember that I wrote about this before a yr ago?"  Most of you guys would be like "No."  Then I can send you the link to it.

The result: Now it's just me copying and pasting news articles (mainly job articles) on my blog so I can remember them.

I have shown my blog a few times at job interviews.

Kids and teens watching inappropriate things: I was thinking about Angela and her saying: "By the time you're that age (13), don't you kind of know what's right and wrong?"

Movies: When I was 14 yrs old, I went to my friend Leslie's house and watched The Matrix even though it was rated R.  It was violent and with profanity.  I watched it and I loved it.

A lot of kids at my jr. high school watched it. 

When I was 15 yrs old, I went to my friend Tamara's house and watched Scary Movie with her and a bunch of other teens.  It was rated R and it was sexual.  I didn't like it.  I only liked a few of the clean jokes.

For example, Cindy goes to the computer to call for help.

Cindy types in: "White woman in trouble."
Cut to the police coming.

My opinion: I know it is inappropriate to be watching these movies because I am not of age.  However, I didn't feel bad or guilty about it.  I guess other people my age were doing this already.  Also it wasn't like I was doing anything illegal like drinking or drugs.

I wasn't hurting myself.  My actions only affected me and no one else.

Trashy talk shows: In jr. high school, the students loved Jerry Springer.  I remember my friend Mary Ann saying she watched it.  She told me about an ep where there are these 2 really overweight women and they do porn.

When I was 16, there was the teacher's strike.  I watched that talk show for a couple of weeks.  It got me angry and I didn't like how they didn't resolve anything.  At least with Maury, we get the paternity tests results and it is resolved. 

When I was 20 yrs old in 2006, I was to stop watching Maury because I was so angry.  I watched it from 2003-2006.  I did watch a little homemade video of these 3 kids making a parody of the show on YouTube.

The kids look like they're 11-13 yrs old.  I would give them points for effort like the boy pretends to be Maury, and the 2 girls pretend to be guests.  They had stuffed animals as the audience who boos them.

Jun. 1, 2017 Teen prostitution: I was watching a Tyra Banks talk show episode where she talked to a 14 yr old girl who was a prostitute.  The girl had mentioned later to her customers that she is really 14, and they still paid her and had sex with her.

Tyra: Were you sexually abused before this?
Girl: Yes. 
Tyra: Would you like to talk about it?
Girl: No.

When Justin Berry was on Oprah, he didn't say anything about being sexually abused before the webcam.  At least, I don't remember.

Oct. 19, 2017: I would say the girl is like 99% victim because she was sexually abused.  No one forced her to become a prostitute and go out and work as one.  


If Berry was sexually abused before the webcam, then he's a victim.  I would say about 80% victim.

He wasn't sexually abused so he's 50% victim. 

Mar. 23, 2018: I was talking to my co-worker J who is a 19 yr old guy.  I asked him if he watches Dr. Phil and Maury.  He used to watch it in high school before he went to school in the morning.  He got to watch some of it at 8am.  I only can access the shows in the afternoon:

His opinion:

"I like it when Dr. Phil calls out on people."

"I don't get angry at Maury because I don't get invested in them."

I told him about Justin Berry and how did sexual things on webcam.

J: Webcam is a line of work.  He's not a victim because he's making money.



My week:

Apr. 22, 2018 Vern Troyer's death: 

Verne Troyer, who rose to fame after playing Mini-Me in the blockbuster “Austin Powers” films, died on Saturday, the actor’s representatives confirmed to HuffPost.

Troyer was 49 years old.

“Verne was an extremely caring individual,” an official statement shared with HuffPost read. “He wanted to make everyone smile, be happy, and laugh. Anybody in need, he would help to any extent possible.”

Troyer’s representatives did not disclose a cause of death but said that the actor “was a fighter when it came to his own battles.”

“Over the years he’s struggled and won, struggled and won, struggled and fought some more, but unfortunately this time was too much,” the statement read.

“Depression and Suicide are very serious issues. You never know what
kind of battle someone is going through inside. Be kind to one another. And always know, it’s never too late to reach out to someone for help.” 
  • Avatar
  • It's such an important sentiment. "Be kind to one another." It makes such a difference.



Apr. 23, 2018 "Switching gears from wheels to words": Today I found this article by Janet French in the Edmonton Journal
It was the last day of school before the Christmas holidays, and school bus driver Hugh Derrick pulled over at 124 Street and 117 Avenue to pick up a young girl.
“She got on the bus, and she was so upset. She had made me a present, and she forgot it at home,” Derrick recalled last week. “She wasn’t going to be on the bus that afternoon, because she was going home with her mom.”
He never saw her again.
That night, Nicole Calahaisen-Schmil, 9, and her mother, Rebecca Calahaisen, 42, were killed in a head-on collision near Fawcett, 150 km north of Edmonton, as the family made their way to Gift Lake for the holidays.
A 26-year-old man from Spruce Grove, driving while high on methamphetamine, was sentenced to 2-1/2 years in prison for dangerous driving in connection with the Dec. 16, 2005, crash.
Calahaisen-Schmil’s portrait hangs on the wall of Prince Charles School, where Derrick drove the student daily. Although retired, he now volunteers there every week, reading to the students.
In 2006, the relatives who cleaned out her mother’s apartment found the little girl’s forgotten Christmas gift, wrapped in newspaper, with sparkles glued all over it. It was really something, Derrick said.
Now 72, he had the package for two years before he could bring himself to open it. Inside was a stuffed teddy bear.
“You think you’re just driving kids,” Derrick said. “But they do things that will touch you.”
He spent more than 12 years as a bus driver, almost all of it ferrying children to Prince Charles School, he said. Nicole’s gift is one of many connections that keeps him tethered to the school, even in his second retirement.
My opinion: It's bittersweet to read it.

Apr. 25, 2018 Munch restaurant: I was there and it had a sign:

"If you are hungry and can't afford it.  Just ask.  There is always food for you."

10040 104 Street, Edmonton, AB (Milner Building)





Sunday, April 22, 2018

"A successful formula for innovation"/ "YouTube spot troubling videos"

Dec. 8, 2017 "A successful formula for innovation": Today I found this article by Shawn Malhotra in the Globe and Mail


Vice-president, Thomson Reuters Toronto Technology Centre.

Generally speaking, large multilateral corporations are not good at innovation. Big, established companies tend to be hierarchical, mired in bureaucracy and victims of "the way we've always done it" thinking.

So, how do you infuse the entrepreneurial spirit, speed and agility of a startup into years of established practices and layers upon layers of matrixed management? Start with those who already live in a world of constant change: the technology team.

How we at Thomson Reuters are addressing innovation is multifaceted.

First, at a corporate level, efforts are underway to build a culture that fosters and enables innovation. Systemic culture changes in large companies can be hard and take time to implement. So, along with an enterprise-wide push, you need a short-term plan to augment these efforts and ensure you are keeping pace.

Second, we created a network of labs that partner with startups, academics and others to explore opportunities that are taking place at a grassroots level. These labs are interconnected with an ecosystem of innovators that bring forward ideas that are unique and hard to recreate organically.

We have one of these labs in Waterloo, Ont.
Finally, we are creating our own "de facto" startup, the Thomson Reuters Technology Centre, where we are focusing on innovation and amplifying our solutions with emerging technologies. To date, we have hired 200 of the best and brightest technology experts from a cross-section of startups, technology leaders and industry competitors. Our mandate is twofold: first, steward and/or disrupt our existing software and, secondly, invent our own technology.

As we started to build this team, we recognized that, while our successes may be measured in technological achievements, it all starts with people – the truly innovative workforce of the future doesn't have senior leaders.

It just has leaders that work together to create an environment defined by trust, transparency and dynamic thought. Also, we embrace failure as a real opportunity for learning and encourage experimentation. At the Toronto Technology Centre, we follow three philosophies to help us get there.

First, democratize the process

We believe it is important to involve everyone. We enable ideas to come from any level of our organization. In the technology sector, the next big idea could come from a co-op student or a 20-year veteran and both have to feel comfortable putting forward ideas and challenging one another.

We meet regularly to get to know each other on a professional and, equally important, personal basis. We believe getting to know each other's strengths and expertise can help us work together as a team to solve common problems.

Innovation can mean finding a new path to reach customers when they need support or automating processes that once required human intervention. Our artificial intelligence experts need to work with our data analytics team, our software developers need to work with our domain experts. It's a team game that we will only win if everyone is involved and feels empowered.

Second, create open channels

It is crucially important to inspire information- and technology-sharing across the organization. Rarely is the real "magic" of innovation done in a vacuum. We have addressed this challenge in both formal and informal ways.

Formally, we have created forums so managers can share goals and learnings. As a fast-growing, nimble office, we all have the opportunity to share, to learn quickly and course correct.

Informally, we have instituted "guilds" that bring together a cross-section of people from different teams interested in a common technology to meet on an ad hoc basis. We also create forums to engage directly with customers and business counterparts to help inspire a customer-centric approach to innovation.

Employees need to have the freedom to explore the problems and technology that excite them. When you get a small group excited about a common challenge, where new perspectives and expertise are shared, you pave the way to that "eureka" moment.

Third, scale innovation

Finally, mechanisms need to be put in place to help scale the culture as the organization grows. We codify best practices and implement them across teams as we expand. We also ensure the efforts of innovators are recognized. Be it rapid career advancement, recognition from executive leadership or desired new opportunities, innovation must be rewarded in a swift and meaningful way.

Innovation happens when someone begins to understand something beyond their day-to-day job and connects the dots.

All in all, innovation in a large corporation is as much about a broad culture shift as any single investment or a bright new idea. One size doesn't fit all. However, to stay ahead of trends, retain and attract top talent, and get ready for the next technology coming over the horizon, you need to be innovative. Our recommendation is to approach this challenge in a dynamic systemic, multiphased and multifaceted manner.

https://www.theglobeandmail.com/report-on-business/careers/leadership-lab/a-successful-formula-for-innovation/article37176672/

rf9
2 days ago


So, do the engineers keep royalty rights on patents they generate?
Or is it standard practice in your employment contracts that all rights are signed away?
If they're not getting an authentic cut of the rewards they're not going to give their ideas away. Understand the salary is just to get them to show up.

"YouTube enlists people to help machines spot troubling videos": Today I found this article by Daisuke Wakabayashi in the Globe and Mail:


Google Inc.’s YouTube is hiring more humans to teach machines how to think like humans.
In a blog post from Susan Wojcicki, YouTube’s chief executive, the company said on Monday that it planned to add thousands of human reviewers to remove videos that violated its guidelines while teaching computers how to spot troublesome videos.

YouTube plans to have 10,000 people dedicated to reviewing videos in 2018 – although it would not say how many workers it has doing that job now.

The hiring spree comes as YouTube is mired, yet again, in controversy over failing to properly police content uploaded to its site. The latest batch of problematic videos, reported earlier by The Times of London, are videos of children in states of undress, with comments from pedophiles attracted to the content. Those videos also had advertisements running with them, prompting marketers to pull their ads.

Last week, YouTube said it took down more than 150,000 videos featuring children and disabled comments for more than 625,000 videos.

It also kicked several hundred YouTube users off the platform for posting “predatory comments on videos featuring minors.”

This comes on the heels of a New York Times report about how inappropriate videos featuring children’s cartoon characters in violent or lewd situations slipped past its filters and appeared on YouTube Kids, an app that is supposed to present only child-friendly videos.

“I’ve also seen up-close that there can be another, more troubling, side of YouTube’s openness,” Ms. Wojcicki wrote. “I’ve seen how some bad actors are exploiting our openness to mislead, manipulate, harass or even harm.” Because it is easy to upload videos to the site, YouTube has become a repository for all types of content – replacing television as the primary destination for a younger audience.

However, it has also drawn a range of objectionable material, from videos promoting conspiracy theories to violent extremists.

More than 400 hours of videos are uploaded to YouTube every minute, and company executives have long said that monitoring that fire hose of content is difficult. They contend that computers – learning from the example of humans – are the answer.

YouTube said it has taken down 150,000 videos for violent extremism – in large part because of machines flagging more videos for human reviewers to take down.

YouTube said it had been successful in catching extremist videos using machine learning. Since YouTube laid out new policies aimed at curbing extremist videos on the platform after the London Bridge attacks in June, the company said its machines have improved at catching extremist videos shortly after they were uploaded.

YouTube said it has taken down 150,000 videos for violent extremism – in large part because of machines flagging more videos for human reviewers to take down. The video service said it planned to take a similar approach to tackling videos unsafe for children and content featuring hate speech.

When it comes to advertising, YouTube said it would take a “new approach.” It plans to consider which channels and videos are eligible for advertising. Ms. Wojcicki did not lay out specific changes, but said YouTube planned to speak to advertisers and content creators in the coming weeks to hone its approach.

https://www.pressreader.com/canada/the-globe-and-mail-bc-edition/20171208/282218011126935

My opinion: That YouTube article was kind of upsetting, but at least they are trying to solve the problem.

online-course producer/ SEO marketer

Oct. 11, 2017 "So, you want to be an online-course producer?": Today I found this article by Jared Lindzon in the Globe and Mail:



The fast-emerging industry comes with some challenges, though self-driven entrepreneurs stand to make a pretty penny

Job

Online-course producer

The Role

Digital technologies are enabling everyday people to learn new skills online, and the market for these services is booming. In fact, the global eLearning industry surpassed $165-billion (U.S.) in 2015 and is predicted to reach more than $275-billion by the year 2022.

Countless users are taking to their desktops, tablets or smartphone screens to gain knowledge in fields ranging from marketing to nutrition to entrepreneurship, and it is up to course producers to plan, shoot and market all of this content.

“As a course producer, I create educational experiences and content online to teach people new skills,” says Gwen Elliot, who works for Canadian e-commerce platform Shopify Inc.

Ms. Elliot explains that the job can involve relationship building with instructors and experts, shooting and production, talent coaching, copywriting, lesson-plan development as well as marketing and branding. As a relatively new profession with constantly changing expectations, Ms. Elliot adds that staying up to date on trends and innovations in the industry is also an important element of the job.

“A course producer, a really good one, wants to create an online course that is engaging and helpful and teaches a student a skill that they can apply in their life,” she says. “I have had to become a jack-of-all-trades.”

Salary

The salary of a course producer ranges widely because compensation can be structured in a number of different ways. Ms. Elliot says that, while she now has a consistent salary with an employer, course producers often work as contractors first and can be paid in a lump sum, by the hour or through a percentage of sales.

“From an industry perspective, course producers can make anywhere from $55,000 [Canadian] to six figures,” she says. “This depends on their experience in content creation and content marketing, though there is no limit to what course creators can earn, especially as an independent creator.”

Ms. Elliot explains that, since anyone can post an instructional video and charge any amount, there really is no limit to what someone stands to earn. Los Angeles-based course producer Melyssa Griffin, for example, selfreported e-course sales of more than $258,000 (U.S.) last year, earning a net profit of more than $190,000.

“It’s an industry that’s growing so fast, there’s really no ceiling to this industry to how much money you can make and how much impact you can make,” Ms. Elliot says. “It really is a limitless kind of job.”

Education

With no oversight or regulating body, there is no mandatory educational background, licence or qualifications required to be employed as a course producer.

“If anybody reading this article has a skill, and they want to market it and create their own course, they can do that. No one will stop them,” Ms. Elliot says.

While there are no official requirements, however, Ms. Elliot explains that a postsecondary education in media, content development or online marketing is a great foundation for a career as an online-course producer.

“My education also involved investing thousands of dollars in online courses myself to learn skills like how to run a webinar, SEO [search-engine optimization], learning about Facebook and Instagram advertising, affiliate marketing, branding and copywriting,” she says. “It’s really a self-directed education at this point.”

In other words, Ms. Elliot believes the best way to learn how to produce online courses is by watching relevant online courses.

Job prospects

Though the industry is young, it is growing quickly, and opportunities for both independent and in-house course producers are expected to skyrocket over the coming years. Ms. Elliot says that today many of the big technology companies, including her employer, are investing in course producers to help teach customers how to get the most out of their products, but she expects the field to become even more mainstream moving forward.

“This industry is booming,” she said. “Companies like Twitter and Facebook and Hootsuite are all creating their own online academies to teach customers how to have success with their product, so this is definitely a growing industry.”

Challenges

The industry continues to face the growing pains typical of any new and quickly growing field, which results in a number of challenges for today’s practitioners. For one thing, Ms. Elliot says it’s often difficult to articulate her role, even to co-workers. Working in a quickly evolving field also requires today’s course producers to be constantly updating their own knowledge and expertise to stay up to date.

“There’s no go-to place to learn everything,” she said. “Because there is no holy grail of resources, there’s no one place to go, it does require some hustle and being scrappy and figuring out who are the north stars that are leading this industry and learning from them.”

Furthermore, without the oversight of a regulatory body, Ms. Elliot says she comes across many “flashy” ads that seem to present the field as a get-richquick scheme. These ads typically offer expensive courses that claim to teach students how to make a lot of money producing their own expensive courses.

“People who are new to creating a course and want to create one themselves, they might see marketing saying they can create a six-figure course or make a million dollars really fast, and that is really painful for people to learn the hard way when they try to do it themselves and don’t make the money back they spent on the course,” she said.

Why they do it

Ms. Elliot says that course producers enjoy working in a fastmoving and growing field where they have the opportunity to take on a wide variety of tasks and roles each day.

“If you’re a person that thrives in an environment that’s changing and you enjoy the challenge of one day being on set and one day just writing and being in a quiet space, if you enjoy that, you’ll thrive as a course producer,” she says.

Misconceptions

Though the role is too young to have many established conceptions, let alone misconceptions, one that Ms. Elliot hears often from those with some understanding of the position is that it’s as simple as speaking into a camera and uploading it to YouTube.

“It takes a bit longer than people think to create an online course,” she said. “There’s a lot to learn about the technology, there’s a lot to learn about online marketing and actually taking time to do the work to understand who your customer is and what’s the best online marketing to use for your courses, so it’s not as easy as it appears to be.”

https://www.pressreader.com/canada/the-globe-and-mail-ottawaquebec-edition/20171011/282097751925254

 Nov. 8, 2017 "The expertise and skill of an SEO marketer": Today I found this article by Jared Lindzon in the Globe and Mail:


Search-engine optimization means using algorithms to land your employer as high up in results pages as possible

The job:

Search-Engine Optimization (SEO) marketer

The role:

When you type a query into a search engine, it uses a complex algorithm to provide you with the best possible results. The role of an SEO marketer is to land their employer, company or client as high up on those search results pages as possible.

“Ultimately, we convince search engines that we provide the best answer to a question someone might ask,” said Tony Tie, a senior SEO specialist for travel website Expedia. “If you’re number one, if you’re higher up on [the results page], people are more likely to click on you, which leads to more transactions.”

There are a number of techniques SEO marketers use to improve their client or employer’s ranking, which Mr. Tie breaks into three broad categories. One is technical, which may encompass anything from how quickly the page loads to how it’s coded; second is content, ensuring the page best answers the question users search for; and the third is online buzz, or how many others have shared that page.

Salary:

The salary of an SEO marketer will range depending on their level of experience, the additional skills they bring to the table and whether they’re employed by an agency or work in-house.

“Entry level, when you’re starting off, expect anywhere between $35,000 and $45,000 as an annual salary,” Mr. Tie said. “As you get to more senior roles, like a manager, anywhere between $60,000 and $80,000 and when you’re talking about a director role, about $90,000 to $150,000.”

While in-house roles are often harder to come by, Mr. Tie says that their compensation typically lands one full bracket higher than those employed by an agency. He adds that having a proven track record or some technical-development skills could increase salary expectations as well.

Education:

There are no formal education requirements to become an SEO marketer.

Since the rules of the search engine algorithm are subject to change at the whims of the provider, the industry values self-directed learners more than those with formal educational backgrounds. Enrolling in crash courses, e-learning programs and reading through the content provided by the searchengine providers themselves is a great way to build a knowledge base.

“A really good SEO person has the ability to be fairly scrappy with their learning,” said Mr. Tie, adding that they’re often expected to remain active in online communities and forums. “Anybody who upplays their education paints an image that they may be more of an academic than a practitioner.”

Mr. Tie adds that it’s good for SEO marketers to know the basics of HTML coding, but that doesn’t necessarily require formal education.

“Many of the best SEOs I know have had degrees in arts or unrelated fields,” Mr. Tie said. “The only thing that might be important is engineering or computer science; that will give you a bit of an advantage.”

Job prospects:

London-based content and SEO platform Conductor has tracked the SEO industry in nine countries, including Canada, since 2012. In its 2017 study, it was revealed that SEO jobs are at an all-time high, after seeing a decline in both job opportunities and compensation in 2016.

The report concludes that while the need for SEO skills is increasing, they are often being rolled into other content-marketing roles. As a result, the need for SEO skills is growing faster than the rate of dedicated SEO positions.

Challenges:

Mr. Tie says one of the biggest challenges SEO marketers face is managing their employer or client’s expectations, as results are not as immediate as other marketing efforts. “SEO is a slow burning process in terms of results,” he said. “It can take months, even more than a year, to yield results.”

Mr. Tie adds that staying up to date on the ever-changing standards and algorithms is also a common challenge.

Why they do it:

SEO is increasingly recognized as a key pillar of any digital marketing strategy, and those with SEO skills are able to put them to use in a lot of different arenas. “SEO is the hardest marketing channel to learn, and if you can do SEO you can do anything else [in digital marketing],” Mr. Tie said.

Misconceptions:

Many confuse SEO marketing with what is known as “paid search,” or paying to appear at the very top of the search rankings as an advertisement. SEO is instead a form of what’s called “organic marketing” and focuses on improving results rankings on merit alone.