Friday, September 12, 2025

"Zellers returns — again — this time starting in Edmonton"/ "Zellers is back: Here’s where to find a new location"/ Universal Basic Income

Aug. 28, 2025 "Zellers returns — again — this time starting in Edmonton": Today I found this article by Anis Heydari on CBC: 


A new incarnation of Zellers is set to open in Edmonton's Londonderry Mall, 

after the defunct Hudson's Bay Company transferred the discount retailer's brand trademarks to the owner of Fairweather and International Clothiers, 

according to federal registries.

According to the operator of the north Edmonton shopping centre, the former Hudson's Bay location was initially planned to open as a Zellers with a soft launch on Friday, Aug. 29.

That has now been postponed to the following week, in early September.

"It's going to be about 60,000 square feet," said landlord Henry Zavriyev in an interview with CBC News from Montreal.

"It'll be the first Zellers opening in Canada."

Zavriyev said his understanding is the store will sell 

household goods, 

along with clothing for 

men, 

women 

and children.

The Londonderry location shut down as a Hudson's Bay in June 2025

Representatives for Zavriyev's company, Leyad, 

pointed out it was converted to a Zellers in less than two months.

While Canadian Tire purchased the now-insolvent Hudson's Bay Company's intellectual property and branding, including the slogan, "Where the lowest price is the law," 

it explicitly did not purchase the name or logo for "Zellers" or associated names such as "Zeddy's Cub Club." 


New Zellers run by Fairweather and International Clothiers owner

While Zavriyev did not disclose the owner and operator of the "new" Zellers location in an initial interview, CBC News has uncovered federal trademark registries that confirm the Bay has transferred control of the Zellers logo and trademark to Les Ailes de la Mode, represented by president Isaac Benitah. 

Les Ailes de la Mode is a former department store that was previously purchased by Fairweather, a company also associated with Benitah. Other companies under his umbrella include International Clothiers.

The lawyer for Benitah and Les Ailes de la Mode as listed in the trademark filings has not yet replied to requests for comment from CBC News, nor have representatives of the former Hudson's Bay Company.

On Friday morning, a representative for mall owner Leyad explicitly named International Clothiers when confirming that the company decided to delay the soft launch of the new Zellers.

https://www.cbc.ca/news/business/zellers-returns-again-edmonton-1.7620559


Aug. 29, 2025 "Zellers is back: Here’s where to find a new location": Today I found this article by Charlie Buckley on BNN Bloomberg:

Your eyes aren’t deceiving you: After years spent closed and out of the spotlight, Zellers is making a return, and it’s getting its new start in Alberta.

Starting this week shoppers at Edmonton’s Londonderry Mall can take a walk down memory lane at the iconic chain’s new location, though without much fanfare.

“It’s a very soft launch; they’re opening quite slowly,” said Henry Zavriyev, CEO of the mall’s owner, Leyad, in an interview with CTV News Edmonton Thursday.

The new location will be housed in one floor of a former Hudson’s Bay location -- one of the many across Canada that closed their doors after the retail giant went out of business in June. Leyad says the revived Zellers is the country’s first to occupy a now-former Bay store.

The Hudson’s Bay name and trademarks have since been sold to Canadian Tire, though the company says that the Zellers brand, as well as the ongoing revival, are not part of that deal.


“I think Canadians are pretty excited,” said retail expert Bruce Winder in an interview with CTV News Channel Thursday. “Canadians have seen this story before, though.”

In 2023, when Zellers was still owned by Hudson’s Bay, the retailer made a brief revival through a series of pop-up locations inside Bay stores, though that was not to last. This time, Winder notes that things may feel different than the store shoppers remember.

“It only really includes fashion products, so women’s, men’s, children’s fashion or clothing, and home goods,” he said.

“It’s kind of cherry-picked the higher-margin parts of the former Zellers, 

but we’ll have to see what the pricing’s like, 

what the product’s like.”

To stay competitive in a new decade and a new market, Winder says Zellers needs to understand its customers.

“It has to have a clear target market, 

whoever that is; 

whether it’s the ‘value’ customer, 

or what have you,” he told CTV News. 

“It has to have the right value in the marketplace; 

the right combination 

of quality 

and price.”

As for the question on everyone’s minds: Unfortunately, it’s not yet clear whether the beloved Zellers restaurants will be part of the comeback.

With files from CTV News Edmonton’s Craig Ellison and Evan Kelly

https://www.bnnbloomberg.ca/business/company-news/2025/08/29/zellers-is-re-opening-at-this-edmonton-mall-heres-what-to-know/


My opinion: I like Zellers because they sold a lot of things and they were cheap.

I don't know how long this store is going to last.

If they open 1 store, and they close it down in 2 years, then they didn't lose a lot of money.

If the store sells and makes a lot of money, they can expand to more locations.


Nov. 16, 2012 "Zellers Iconic Mascot Zeddy Finds New Home With Camp Trillium":

- Retailer finds 'forever home' through facebook adoption campaign before closing its doors -

News provided by

Zellers Inc. 

Nov 16, 2012, 09:00 ET

TORONTONov. 16, 2012 /CNW/ - After three weeks and almost 30,000 votes, Canadians have found a new home for Zeddy. The beloved mascot is now an official member of Camp Trillium after fans voted in Zellers' final facebook campaign EVERYTHING MUST GO!, marking an end to almost three decades with his Zellers family.

The adoption effort is just one part of Zellers' last community outreach. The retailer is also donating $27,800 in HBC gift cards and Zeddy plush toys to more than 20 Canadian not-for-profit organizations this holiday season to support their local charitable initiatives.

Zeddy has been supporting local communities and charities since he was born, and hopes to continue that tradition in his new home. Zellers put out a call to Canadians to nominate worthy charitable organizations to adopt the lovable bear mascot, and was flooded with nominations. The contest was then narrowed down to three: Autism Ontario, Camp Trillium and Cystic Fibrosis Canada, and through fan voting Camp Trillium came out on top, winning $5,000 and the honour of becoming Zeddy's official adoptive family.

https://www.prnewswire.com/news-releases/zellers-iconic-mascot-zeddy-finds-new-home-with-camp-trillium-511170551.html




Zellers Adopt Zeddy - Camp Trillium


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1 min 17 secs video


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